2009 campaign pumps up market for A-rated circulators
The Trust's campaign to persuade Danish households to switch to A-rated circulator pumps has had an enormous impact. A-rated pumps now account for 2 in every 3 circulators sold. But the Trust is not stopping there. Now the campaign is running again to make it 3 out of 3.
28.09.2009
Consumers and installers say "A"
The Trust's campaign which brought together producers, wholesalers and plumbing and heating installers has worked. Today, most consumers and installers say "A" when it's time to replace a circulator pump. When the campaign started in 2006 only 15% of pumps were A-rated . Now the figure has climbed to 66% (Quarter 2 2009).
The campaign will be running again in weeks 40 and 41 in the lead up to the Danish autumn holiday. So you can quietly count on even more customers asking for A-rated pumps. However, most plumbing and heating installers have already got there first by recommending these A-rated circulators, which eliminate 5/6 of the electricity used by one of the home's biggest power guzzlers.
Large pumps save just as much
This time the campaign is also highlighting that owners of large buildings such as housing associations, companies, office buildings, schools and hospitals can save just as much by switching to A-rated circulator pumps . Large amounts of power and money can be saved in both the public and private sectors.
Click graph to enlarge (NB. Graph in Danish)
Page last updated 31.10.2009