AutoPowerOff sales boom in Denmark saves climate from impact of 20,000 tons of CO2
Booming sales of AutoPowerOff plug banks have exceeded the Trust’s expectations. In the first 7 months of 2008 more than 1/2 million of these energy saving plug banks have been shipped to stores.
12.09.2008
Electricity savings of EUR 10 million
Every year, Danish families can save EUR 10 million and around 38 million kWh. This is equivalent to the combined electricity consumption of no less than 10,000 detached homes and represents savings of 20,000 tons of CO2.
‘The sales boom of AutoPowerOff plug banks has exceeded our wildest expectations. The Trust has set itself a target of getting 1 million more AutoPowerOff plug banks into Danish homes by the end of 2009. We are therefore extremely pleased that we have already achieved sales of 515,000 of these energy saving plug banks in the first 7 months of 2008,’ says Anders Hjorth Jensen, Project Manager at the Trust.
Making a difference to standby consumption
Standby consumption is exactly the sort of thing which will make a big difference to consumers’ wallets. Sales of AutoPowerOff Off plug banks in this year alone have saved consumers EUR 10 million worth of electricity.
‘It’s extremely positive to see consumers taking AutoPowerOff plug banks to heart in the battle to reduce electricity consumption, because it’s so crucial that we manage to break the back of standby consumption,’ says Anders Hjorth Jensen.
4 times as many as in 2007
The record sales of AutoPowerOff plug banks in the last 7 months is around 4 times as much as sales for the whole of 2007.
The Trust estimates that there will be around 1 million of these energy saving plug banks in Danish homes once consumers have finished clearing the shelves of all the AutoPowerOffs currently stocked by stores.
‘In terms of total electricity consumption, the sale of 1 million AutoPowerOff plug banks means annual energy savings of more than 100 million kWh or around EUR 27 million. This is equivalent to a power station reducing its CO2 emissions by almost 50,000 tons,’ says Anders Hjorth Jensen.
AutoPowerOff eliminates unnecessary consumption
This intelligent plug bank cuts both the working and standby consumption by automatically switching off power guzzlers such as a DVD or printer, which are typically connected to a TV and PC. This waste of power is completely unnecessary, and nobody benefits.
Making it easy to translate words into purchasing
The sales boom is the direct result of the Trust’s massive AutoPowerOff promotional campaign, which began in autumn 2007.
‘The AutoPowerOff plug bank makes it easy for consumers to translate words into an actual purchase. Following the Trust’s campaign, it is also very satisfying to see that consumers have recognised the AutoPowerOff as an easy way to reduce electricity consumption.’ says Anders Hjorth Jensen, who is also delighted that so many retailers are recommending the intelligent plug bank when consumers buy a TV or computer.
Wanted – 7 million AutoPowerOff plug banks
If Danes continue to plug their electrical appliances into these plug banks at the same rate as we did in the first 7 months of 2008, it means that sales will pass the 1 million mark at the start of 2009.
The total demand for AutoPowerOff plug banks in Denmark is 7 million – 5 million for TVs and 2 million for computers.
Facts about AutoPowerOff
AutoPowerOff is a type of intelligent extension cable which automatically cuts the power to all connected devices the moment you switch off the TV or PC – in exactly the same way as if you had disconnected the devices from the mains.
An AutoPowerOff plug bank costs between EUR 5.50 and EUR 13.50. By saving EUR 20-27 per year, the plug bank rapidly becomes a good investment.
AutoPowerOff is the obvious way to avoid any standby consumption by appliances, which continue to use power even after you have pressed the on/off button or used the remote controller. Standby consumption accounts for around 10-15% of a Danish household’s total power consumption. This would be equivalent to an annual saving of EUR 214 million nationwide – or the entire electricity bill of 200,000 households.
Total standby consumption is 900 million kilowatt hours per year, which equates to CO2 emissions of 450,000 tons. TVs and computers, and devices connected to them, are responsible for the biggest proportion of standby consumption.
Every year, Danish families can save EUR 10 million and around 38 million kWh. This is equivalent to the combined electricity consumption of no less than 10,000 detached homes and represents savings of 20,000 tons of CO2.
‘The sales boom of AutoPowerOff plug banks has exceeded our wildest expectations. The Trust has set itself a target of getting 1 million more AutoPowerOff plug banks into Danish homes by the end of 2009. We are therefore extremely pleased that we have already achieved sales of 515,000 of these energy saving plug banks in the first 7 months of 2008,’ says Anders Hjorth Jensen, Project Manager at the Trust.
Making a difference to standby consumption
Standby consumption is exactly the sort of thing which will make a big difference to consumers’ wallets. Sales of AutoPowerOff Off plug banks in this year alone have saved consumers EUR 10 million worth of electricity.
‘It’s extremely positive to see consumers taking AutoPowerOff plug banks to heart in the battle to reduce electricity consumption, because it’s so crucial that we manage to break the back of standby consumption,’ says Anders Hjorth Jensen.
4 times as many as in 2007
The record sales of AutoPowerOff plug banks in the last 7 months is around 4 times as much as sales for the whole of 2007.
The Trust estimates that there will be around 1 million of these energy saving plug banks in Danish homes once consumers have finished clearing the shelves of all the AutoPowerOffs currently stocked by stores.
‘In terms of total electricity consumption, the sale of 1 million AutoPowerOff plug banks means annual energy savings of more than 100 million kWh or around EUR 27 million. This is equivalent to a power station reducing its CO2 emissions by almost 50,000 tons,’ says Anders Hjorth Jensen.
AutoPowerOff eliminates unnecessary consumption
This intelligent plug bank cuts both the working and standby consumption by automatically switching off power guzzlers such as a DVD or printer, which are typically connected to a TV and PC. This waste of power is completely unnecessary, and nobody benefits.
Making it easy to translate words into purchasing
The sales boom is the direct result of the Trust’s massive AutoPowerOff promotional campaign, which began in autumn 2007.
‘The AutoPowerOff plug bank makes it easy for consumers to translate words into an actual purchase. Following the Trust’s campaign, it is also very satisfying to see that consumers have recognised the AutoPowerOff as an easy way to reduce electricity consumption.’ says Anders Hjorth Jensen, who is also delighted that so many retailers are recommending the intelligent plug bank when consumers buy a TV or computer.
Wanted – 7 million AutoPowerOff plug banks
If Danes continue to plug their electrical appliances into these plug banks at the same rate as we did in the first 7 months of 2008, it means that sales will pass the 1 million mark at the start of 2009.
The total demand for AutoPowerOff plug banks in Denmark is 7 million – 5 million for TVs and 2 million for computers.
Facts about AutoPowerOff
AutoPowerOff is a type of intelligent extension cable which automatically cuts the power to all connected devices the moment you switch off the TV or PC – in exactly the same way as if you had disconnected the devices from the mains.
An AutoPowerOff plug bank costs between EUR 5.50 and EUR 13.50. By saving EUR 20-27 per year, the plug bank rapidly becomes a good investment.
AutoPowerOff is the obvious way to avoid any standby consumption by appliances, which continue to use power even after you have pressed the on/off button or used the remote controller. Standby consumption accounts for around 10-15% of a Danish household’s total power consumption. This would be equivalent to an annual saving of EUR 214 million nationwide – or the entire electricity bill of 200,000 households.
Total standby consumption is 900 million kilowatt hours per year, which equates to CO2 emissions of 450,000 tons. TVs and computers, and devices connected to them, are responsible for the biggest proportion of standby consumption.
Page last updated 06.10.2008